Core tip: according to the Tencent
wide point WeChat promotion project director He Yanjie said the data show that in public beta account up to now nearly 100, more than and 10 advertisers. Compared with the mobile APP ad click rate, the number of WeChat ads Click to be much higher.
twenty-first Century economic report of the Spring Festival, part of the WeChat public account operators began to make money, it seems has been regarded as people from the media praised a glimmer of hope. According to the Tencent wide point of WeChat promotion project director He Yanjie said the data show that in public beta account up to now nearly 100, more than and 10 advertisers.
He Yanjie said, on average in public beta account advertising rate is 3.5%. Of which more than 10% of the public account hits more than 10%, more than 20% of the public account hits in more than 5%. Science and technology under the twenty-first Century economic report’s account weTech also participated in the beta, ad click rate is 5.6%.
in nearly 100 public accounts in the test, the logic of thinking in the ten day income of more than 10000 yuan prize. He Yanjie told reporters, compared with the mobile APP ad click rate, the number of WeChat ads Click to be much higher.
wide point after the mobile advertising alliance of the third party APP income under the command of another attempt in the mobile terminal, this is the WeChat super APP. How to let WeChat public account to complete tens of thousands of business model of the last step of profit, how to move cash flow end of the long tail, twenty-first Century economic report reporter an exclusive interview with Zheng Zhihao, vice president of Tencent and the wide point of WeChat promotion project director He Yanjie.
into WeChat eco
two days before the Spring Festival, wide point WeChat public account product line testing. If the user account public concern in the beta, we can find a text link at the bottom of the account, click on each article, the public account owner will get 5 cents on revenue. It is understood that this price is relatively similar to the promotion of mobile channels a little higher.
In twenty-first Century
Zheng Zhihao told the Herald reporter, this project has been prepared for a period of time, after half a month online, access is gradually expanding the current number of advertisers and public accounts. According to him, in the first public beta account for most of the IT Internet industry, some from the media, "this section of the public accounts has certain influence, also familiar with the Internet, let you taste fresh, but also can test our operations, participants can ask some professional advice."
participants, regardless of the advertisers or from the media, wide point are used to invite. Zheng Zhihao said that after the test is mature, will gradually open application.
the wide point through the testing of WeChat and other platforms to access the biggest difference is that only the WeChat ecosystem, namely traffic.