April 12th morning, chairman of the board of directors of Alibaba Ma 2016Vinitaly wine exhibition in Italy announced that the annual September 9th to build the Tmall global wine festival". Then the problem, Ma this section made it will have any effect on the liquor business? For this, the reporter visited the music as its ecological network network.
This strategic piece
Ali, that Chinese Wine getting heat from the market. By 2017, China’s wine market consumption capacity will reach 2 billion 827 million liters, total consumption reached RMB 93 billion 800 million yuan, an increase of up to 102.5%. Network network vision of globalization, as well as the layout of overseas strategic choice, and Ali is consistent." The general manager of network network marketing center Wang Jian said.
"first of all, the strategic objectives and the same: Ali will bring global quality Wine China origin users, allowing users to experience the real good wine of origin. However, in the direction of business will be different. Ali select the first stop of Italy, but we believe that the China Wine user consumption habits, brand awareness, taste, more inclined to France, Australia, Chile and other countries of origin of wine, and wine industry chain integration globalization will include more countries. And, "Tmall Global Wine Festival" is the essence of business, as the first Chinese wine industry business model advocated ecological brand, we will be the world wine culture into China and expanding consumer market, closer to users and the distance Wine China."
reporter learned that, as the holding vice chairman, Li Rui, before the network network CEO has officially launched the overseas market investigation Wine. France as a starting point, deep into the hinterland of Germany, the United Kingdom, the United States, Chile and other regions, visits, research industry chain upstream and overseas markets. Analysts believe that the intensive access and announced in March, wine life ecological world strategy is not unrelated. Reporters learned that Li Rui’s trip will be landing ecological network wine and overseas market is closely related to the strategy, including but not limited to "overseas wineries winery purchase, product introduction, Wine fund, beer category expansion, Chile concha deepen cooperation".
This is the
network network from the perspective of the global industrial chain construction "deployment of key strategic ecological wine life".
insiders said Ali, Ma announced that "Tmall Global Wine Festival" to his plan, drinks. It can be predicted that if there is no line traffic support, online traffic and no BAT background support, wine vertical electricity supplier will certainly be very sad, and even may be out of the woods. In fact, over the past few years, the beverage vertical electricity supplier have fallen, and seek online and offline integration of ecological business model transformation, has confirmed its outcome. 1919 construction of wine also claims the ecosystem, recently also announced to enter the Wine market, even boasted to the acquisition of the United States "wine", the layout of overseas direct mining.
whether LETV (300104, shares) wine, or 1919 of the overseas Wine layout, requires a large capital chain support. And eco business