You should learn to know how to use your attention in exchange for advertising

most websites today are essentially content based websites. And many have been purely functional websites, because the function can not be charged directly, but also to the content of the site of the road: output content, access to attention, the sale of advertising. About as many Web2.0 functional website is supposed to function started sake, to this day, in this cold topic had to face the income and to the advertising model when they are still obsessed with the power of technology.

a website, of course, can be seen as a tool, but it is essentially a medium. This natural property is something that no one can deny. Since it is the media, such an operation model is too ideal. The Web2.0 boom started in 2005, and in 2006, we had to sit back and review it: essentially nothing changed: to trade attention for advertising.

in content web sites, the power of editing can almost be seen as the key to the success of the site. I do not believe the power of wisdom, but depends entirely on the user, let everyone to become an editor, the result is the service end. Good editors know how to plan a topic, and how to attract more eyeballs (of course not to change the title of an article). In short, they know the taste of the audience. And this, I don’t believe it, in today, technology will understand.

, that’s the argument that many Geek people are against. That’s normal, because Geek aren’t businessmen. No matter what kind of technology is built on commercial websites, it is indeed a business, a network operator, audience, advertisers, three parties continue to game business. Advertisers are reluctant to believe that everyone can become my user’s Web site. In this age of segmentation, advertisers are more likely to see: my users are × × × product lovers.


aggregates these audiences is the editor’s job. However, Sina’s massive model turned network editing into a symbol: copy & paste’s computer worker. It seems that only a little secondary school students with some Internet skills can do the job of network editing. The large editorial department is only for the needs of mass information. Please take a cool look at the traditional media that some web practitioners believe will inevitably die out, especially in magazines. Is the editor like this,


the reason why I want to mention magazines is that magazines are recognized as the most reliable media for market segments in traditional media formats. Before the advent of the Internet, classified advertising was almost a magazine bite. In fact, the impact of the Internet on the magazine should be very large, because the interaction of the Internet makes it easier for the site to do articles on the subdivision. The result, however, is not the case. Too many websites turn into a newspaper with an N version. It’s hard to imagine in a big crowd just knowing copy> all day long

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