know, if we want to successy open a store to a suitable location, many operators are also looking for a suitable location and pay a very big effort. However, the entrepreneurial market have too much uncertainty, there is no guarantee we can choose suitable locations. So, fast food chain brand can not choose the shop address?
in the location problem of fast-food chain we cannot careless, no place, there is no way to do business, a suitable location, will add more likely to fast-food chain brand business. A fast food chain brand business is good or bad, and the flow has a great relationship, but also with the flow of people have a great degree of match. For a fast food chain brand, only to find the right place, the store business will be better. Although these seem to be good, but in fact, today, on the issue of fast food chain brand shop location, to tell you a few shops can not choose the most!
the first is the main store or business district is not mature, the source is too small, even if everyone can not meet the satisfaction of the sales. At present, commercial competition, the new shopping center business is generally not too good, traffic is very small, generally need to raise some time to achieve good traffic and business level. New shopping malls opened in the mature values of the relatively short time, some of the new shopping malls as the main store opened in the new business district, the passenger training time will be longer, the risk is considerable. Fast food chain brand is relying on the main store (large shopping malls, etc.) to survive the attachment store, customer sources are mainly dependent on the mall’s passenger flow.
if the fast food chain brand in the immature main store and shopping district, usually as a shopping mall, as a result of the lack of tourists, the possibility of opening up the possibility of losing money.
Wangjing district a few years ago opened Fuk and other large shopping malls, but were later closed or opened in transition, in the restaurant also doomed. Therefore, small and medium fast food brands have to be psychologically prepared, if the money is not enough to support the store to pay for a year do not choose to open a mature business district.
is the second customer types do not match, although it looks big because of age, occupation flow, and the consumption level and the consumption preference and target customer characteristics do not match, the majority of people are not likely to lead to lack of effective source meal often.
The characteristics of
in customer of the restaurant business is the biggest impact on the level of consumption, if low income crowd next to the small commodity wholesale market to open a high priced fast-food chain brand, although a large flow of people outside the restaurant, but because the consumption ability is not enough and rarely came to dinner, certainly not good restaurant business.
has a gold part of tea restaurant, but the price is very high in the west of Beihai, an ordinary consumer groups concentrated.