What skills do you need to open a lingerie store

men’s underwear, although not as good as the market, but it is also a product that men need. With the rapid improvement of modern male self care consciousness, men’s underwear consumption has started from randomness to brand, modern men more will come out from the supermarket, the gradual emergence of a variety of brand stores, then open men’s underwear store, what skills are needed?

a, investment skills

what skills do you need to open a lingerie store? Men’s underwear shop investment is not much, mainly pavement, decoration and the first purchase payment. There are some differences around the shop price, but generally 5 – 100 thousand yuan to start. Franchise stores or their own shops can choose. Men’s underwear store to choose the brand is critical. At present, the domestic men’s welcome men’s underwear has two main categories. Is a daily type, is comfortable, elegant, subtle, cotton fabrics. The other is exaggerated lingerie, including Home Furnishing, sports, avant-garde series, foreign Forbidden in the UK and Taiwan Looksee and other brands, domestic, etc. appropriate and great popular Volkswagen brand. Customers to buy underwear should generally be the majority of young people, college students, the pursuit of life of white-collar workers, fashion crowd, entertainment crowd, etc.. At the same time, many forty or fifty year old men who have taste will also be regulars. Although it is a men’s underwear shop, but the purchase of the lady will account for 30% of the total number of tourists. Most men do not take care of themselves, buy clothes are basically handed over to his wife.

two, shop location

what skills do you need to open a lingerie store? Because of the specificity of the target customers, the main points of the men’s underwear shop is: take the quiet, convenient traffic. Although "popularity" is very important, do not have to choose the flow of people in particular the main road, too "Wang" is not conducive to attract lots of customers in the door, but the traffic must be convenient. The best choice in the relatively mature business district, the surrounding young people are relatively more communities and apartments. Area of 15 – 25 square meters can be, do not need too much. Address should be able to describe clearly, easy for customers to find.

three, decoration chic

what skills do you need to open a lingerie store? Some men’s underwear store operating area of only a few dozen square meters, but the decoration is quite delicate. Store sales are men’s underwear underwear, jeans, suits, swimwear and other dozens of styles. Some although the style is ordinary, but the texture is good, comfortable to wear, and some are exaggerated style appeal underwear. In fact, men’s underwear terminal is some stress, such as window design can be closed, not so transparent; the sales staff is in the best position, outside customers, for consumers to create a secure shopping psychological atmosphere.


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