Share Facebook Twitter Google + LinkedIn Pinterest Whether it is called fake meat or clean meat, products containing alternative sources of protein have been appearing in supermarkets and restaurants around the country, and are competing with traditionally raised animal agriculture products. Attendees at the American Farm Bureau Federation’s 100th Annual Convention engaged with experts on what alternative sources of protein are, who backs them and how to get the message out about the products they produce.Plant-based “meats” (Impossible Foods, Inc. and Beyond Meat) and cell-based meats (Memphis Meats and Mosa Meat) are two types of products that have been receiving national attention over the past few years according to Eric Mittenthal, vice president of public affairs for the North American Meat Institute. Though very different in how they are produced, both groups are targeting the marketing demographic dominated by animal agriculture.“Their audience is not the traditional vegan or vegetarian looking for new products,” Mittenthal said. “They want to compete in the meat case for meat eaters.”Plant-based “meats” use a recipe of plant ingredients to imitate the properties of animal meat, while cell-based meats use cells taken from animals that are then grown in a lab. Though plant-based “meats” are now on store shelves, cell-based meats are still unavailable. Mittenthal said that the first commercially available cell-based meat could be ready as soon as 2019 but is still too expensive to be viable as a replacement for animal agriculture products.The companies that are producing these products are not the only ones promoting them. Hannah Thompson-Weeman, vice president of communications for the Animal Agriculture Alliance, noted that many of the groups pushing for the widespread adoption of these products, such as the Good Food Institute and The Humane Society of The United States, have hostile views on animal agriculture.“These are well-funded groups opposed to animal agriculture,” said Thompson-Weeman. “From their perspective, there is no way we can raise animals for consumption that is ethical and responsible. Their end goal is ending meat consumption.”The panelists agreed that the best way to combat the negative attacks by these groups is to:Avoid disparaging consumer choices;Correct misinformation, but not engage in back-and-forth debates;Focus on interested consumers vs. extremists; andDevote energy to sharing positive information about animal agriculture and meat.“Customers want choice and they need you to respect that they are entitled to choose,” said Leah McGrath, dietitian for BuildUp Dietitians. “Getting caught in the middle of these ideological battles is not helpful; it just creates negativity and suspicion. Take the high road and tell your story about what makes your products great.”
The Dos and Don’ts of Brand Awareness Videos Lost in the recent noise about Twitter’s developer relations and product designs is that Twitter is quickly (and relatively quietly) becoming a successful advertising business. And it’s doing this in its own way: Not by running banner ads or video pre-rolls, but through its own interactive, networked ad products.Twitter Ads March AheadMost Twitter users don’t – and shouldn’t – visit Twitter’s Advertising blog. But it’s actually pretty interesting. The cadence and variety of announcements, including new targeting features and measurement tools, suggest Twitter’s advertising team is “shipping” regularly across many disciplines.And something’s working: Twitter’s ad boss Adam Bain recently took the top spot on Adweek’s list of the 50 top industry power players. “Twitter is where the new ad wars are being waged,” Adweek gushed, noting that “promoted Trend ads now command $120,000 a day – and advertisers have to wait in line.” (Adweek cited Bloomberg’s earlier report that Twitter projected $1 billion in revenue in 2014, but nothing more recent.)Bigger picture, Twitter is building an advertising product that’s vastly different than what other media companies offer.Twitter ads are designed to be human – content, in a brand’s “voice,” but not robotic – and meld with the content around them. They’re designed to provoke feedback – via favorites, retweets, hashtagged tweets, and replies – in the same medium they’re created and presented in. They’re simple, so they can be created on-the-fly as events unfold. And advertisers can increasingly target them to people who might actually be interested in their pitch.“The canvas is the conversation itself,” Twitter CEO Dick Costolo said on the Charlie Rose show last week, contrasting Twitter’s content-based ads to previous, “megaphone”-like ad experiences. “What we’re trying to tell marketers is, you might not even go into a campaign knowing what you want to say in advance.”That’s not to say they’re perfect – Twitter and its advertisers are just as new to this as we are, so it’s still a learning experience. Some of the ads I’ve seen seem awkward and forced, or just lame, but I’ve also actually followed a few “promoted” accounts I didn’t know about, too. Either way, even I’ve found Twitter ads less detracting and more compelling than the typical banner ads on most media sites. And that’s the idea.“Our business is only going to work if we’re putting content in front of our users that they want to see and that they engage with. And that’s the simple equation,” Costolo told CNBC this week. “If we do that, the users will be happy, our business will work, and our advertisers win.”But it would be a mistake to assume that ads are solely driving Twitter or its product decisions.Users First, Business NextI’ve written, now a few times, about Twitter’s utmost desire to remain independent, and how that will require – sooner than later – a robust advertising business. (“Big money soon, or Twitter becomes Windows Live Chat Bird or Google+ for Glasses, and we all lose.”)But to my understanding, that’s actually not the driving force behind big-picture Twitter’s decisions. The nuanced feedback I’ve received repeatedly is: Yes, obviously, the ad business matters. But actually, what’s really important is user growth.Twitter “only” has 140 million users. (More than that now, probably, but that’s the last “official” figure.) Yes, that’s more than 10 million users, but it’s not 1 billion. So, as a result, product decisions are made with the user in mind first and foremost – and especially with the future user in mind. What’s going to make Twitter better for its next 800 million users than it was for its first 200 million? How can Twitter be simpler, more engaging, and more attractive?That won’t please everyone, especially – as we’re seeing – Twitter’s geeky early adopters. But it’s crucial to Twitter’s future – especially as an independent company. And it makes much more sense than the idea of tweaking the UI just to grease existing advertisers.The result, if everything works, could be a Twitter with many hundreds of millions of users, and a billion-dollar-plus ad business. Not bad for a company whose business model was a punchline for so long.Twitter CEO Dick Costolo photo (cc) Kevin Moloney/Fortune Brainstorm Tech via Flickr. Tags:#twitter#web Related Posts Guide to Performing Bulk Email Verification A Comprehensive Guide to a Content Audit dan frommer Facebook is Becoming Less Personal and More Pro…
Officers also arrested Stanley Walton, 43, on suspicion of carrying a gun as an ex-convict, Preciado said. She didn’t know if Walton has an attorney.Police recovered two guns, impounded two vehicles and seized narcotics, Preciado said.Randolph, a 16-year league veteran, spent eight seasons with the Memphis Grizzlies before signing with the Sacramento Kings in July. The Kings issued a statement Thursday saying the team was aware of the situation and would have no further comment at this time.The two-time NBA All-Star played for Michigan State University before being drafted in 2001 by the Portland Trail Blazers. Randolph also played for the New York Knicks and Los Angeles Clippers.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games NGCP on security risk: Chinese just technical advisers View comments Robredo should’ve resigned as drug czar after lack of trust issue – Panelo “The charges are false and misleading,” Randolph’s agent and attorney Raymond Brothers told The Associated Press on Thursday. “We’re looking at all options to resolve this matter.”Police on patrol observed a crowd drinking, smoking pot, blasting music and blocking streets at the Nickerson Gardens project in Watts, Preciado said.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsOfficers called for backup when the crowd grew and people began throwing bottles and rocks.Five police cars and one sheriff’s vehicle ended up with smashed windows and slashed tires. No officers were hurt. Trump signs bills in support of Hong Kong protesters Calisaan tows San Sebastian to rout of St. Benilde FILE – In this April 27, 2017, file photo Memphis Grizzlies forward Zach Randolph warms up before an NBA basketball game against the San Antonio Spurs in Memphis, Tenn. Police say Randolph was arrested on a marijuana charge after several police cars were vandalized when a large gathering became unruly at a Los Angeles housing project on Wednesday, Aug. 9, 2017. Randolph was taken into custody on suspicion of possession of marijuana with intent to sell. (AP Photo/Brandon Dill,File)Veteran NBA forward Zach Randolph was arrested on a marijuana charge after several police cars were vandalized when a large gathering became unruly at a Los Angeles housing project, authorities said Thursday.Randolph, 36, was taken into custody late Wednesday on suspicion of possessing marijuana with intent to sell, according to Los Angeles Police Department Officer Liliana Preciado.ADVERTISEMENT NATO’s aging eye in the sky to get a last overhaul Sports Related Videospowered by AdSparcRead Next Celebrity chef Gary Rhodes dies at 59 with wife by his side Lacson: SEA Games fund put in foundation like ‘Napoles case’ Robredo should’ve resigned as drug czar after lack of trust issue – Panelo LATEST STORIES MOST READ Don’t miss out on the latest news and information. DILG, PNP back suspension of classes during SEA Games
Sir Elton John recently published an article in The Hill about North Carolina’s discriminatory HB2 law that, among other things, requires transgender public school students to use restrooms for the gender assigned on their birth certificate.“The failure of Gov. McCrory and other lawmakers to see this is a failure of compassion, a failure to recognize the difficult and frequently unwelcoming world transgender people must navigate every day – stigmatized by the fear and ignorance of others,” said Elton. “Fighting that stigma with love and empathy is at core of what we do at the Elton John AIDS Foundation.”To read the full Op-Ed, click here.