Eager buyers keen to claim their own little patch of Australia are snapping up properties in just three weeks, as the country’s property boom continues.No suburbs outside of NSW made the national top 30 list of suburbs where properties spend the shortest number of days on the market before sale.Properties in the northwestern Sydney suburb of Cherrybrook, Naremburn and Queenscliff, along with Jannali in The Shire, tied for number one spot on the list.All four suburbs recorded a median number of days on market of just 21 between March 2014 and February 2015.The realestate.com.au data was compiled by measuring the difference between the days when a property was first listed on realestate.com.au to the last day it was listed. The results include only those suburbs that recorded at least 60 sales.Which suburbs made the list in your state? See belowFamily-friendly Cherrybrook is top of the list for buyers in SydneyWhile NSW was a clear winner on the list, properties in Victoria weren’t far behind, with five suburbs tying for the top honours.Properties in all five – Armadale, Carlton North, Clifton Hill, Ivanhoe East and Malvern – recorded a median number of days on market of 26.Of the top suburbs in each state, properties in Leanyer in the Northern Territory, spent the longest time on market with a median of 76 days.Thinking of selling? Get a Property Value Report for your homeBresicWhitney Estate Agents CEO Shannan Whitney says the short sale times are indicative of a sellers’ market.He says the market conditions are a result of demand from buyers and urgency on both sides for a sale.“When the market is good it feeds that urgency in number of ways and you tend to find fewer properties go to auction,” he says.“It’s the need to try and minimise the process and price is one of the main mechanisms.“Sales happen quicker, they will not go to auction because buyers are forcing results to get the property off the market.”Hot property: What $1 million buys you in AustraliaPublic transport and proximity to the city make Armadale a top choice for buyersWhitney says agents have seen the pace of the market pick up at the start of 2015.“We expected that to be how 2015 was going to start, given the momentum at the end of last year.”How to: Spot a growth areaWhitney urges buyers in the market for property to be pragmatic in their approach to a sale.“It’s important because it does require a certain amount of decisiveness and patience. I would encourage buyers to be aware of what outcomes they want.“You can still make good decisions when the market is a sellers’ market.”And he says vendors need to remain realistic about prices and understand where their property is performing in its particular market.The median number of days on market for homes in West Hobart was 40.5Top five suburbs with the shortest time on market by stateNSWCherrybrookJannaliNaremburnQueenscliffBeacon HillSydney buyer’s agent Rich Harvey of propertybuyer.com.au says Cherrybrook is popular for families with children as it lies in the Cherrybrook Tech School catchment area.“It’s also close to the new Castle Hill train station which is being built. It’s a nice family friendly, leafy suburb in northern Sydney.”Harvey says buyers looking to get into sought after suburbs should do their research on the area and be ready to make an offer if a house they like comes on the market.“You could also use a buyer’s agent, as they often get advance notice on properties coming up for sale.”VICArmadaleCarlton NorthClifton HillIvanhoe EastMalvernHocking Stuart Armadale Director Andrew James says buyers are always on the lookout for inner-city locations.“In Armadale in particular there are only 3,500 dwellings and not a huge amount of turnover. It’s highly sought after, for its village atmosphere plus close proximity to public transport.”ACTMore from newsAustralia’s best growth suburbs16 Feb 2015Up-and-coming suburbs set to boom20 Apr 2015O’ConnorDunlopHarrisonKambahMacgregorO’Connor, in the north of the capital, is one of Canberra’s high-demand suburbs. With a median house price of $750,000 it is home to a mix of young couples and older families as well as independent youth. The suburb commands a median rent of $495 per week. Homes in O’Connor tend to be detached single dwellings built along leafy, tree-lined streets.SAFullartonTranmereParksideRostrevorLockleysHomes in Parkside spent a median 50 days on the market before sellingWAForrestfieldCoolbellupSouth LakeHigh WycombeSeville GroveWith a median house price of $455,000 and just 15km from the Perth CBD, Forrestfield is in high demand among buyers. Data shows the suburb receives 323 visits per property listing in the past 12 months – well above the WA average of 198 visits per property.TASLenah ValleyWest HobartSouth HobartSandy BayMoonahSandy Bay, south of Hobart, has a median house price of $640,000 and is popular with young people, families and professionalsQLDCentenary HeightsBrinsmeadBrowns PlainsGlenvaleHarristownNestled in the southern suburbs of booming Toowoomba, Centenary Heights is riding the boom currently running through the Queensland city.House Estate Agents Principal Emmy Thies says the established suburbs is attractive to young families.“It’s a leafy green suburbs, really well-built houses and great established trees and parkland. There are also good schools and a nice café strip.”Thies says the Toowoomba market is the best she’s seen it in four years and is offering great opportunities for investors.Fast growing towns: Toowoomba in investors’ sightsNTLeanyerGillenKatherineStuart ParkRoseberyWith a median property house price of $620,000 and an average weekly rent of $620, Leanyer, in Darwin’s northwest, is in high demand from buyers. The suburb recorded 337 visits per property listing in the past 12 months, compared with the NT average of 217.
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Share Achieving product differentiation is arguably more important now than ever as sportsbook and casino operators face the challenge of staying relevant, writes Will Whitehead (pictured), Associate Director – Accounts at mkodo.This remarkable period triggered by the outbreak of COVID-19 has stressed the importance of having dynamic and agile digital products and has likely rang alarm bells for many over the need to strengthen their digital offering. A common, immediate strategy has been to populate products with alternative betting markets, but achieving sportsbook engagement in the long-term requires more than giving greater prominence to esports, virtual events and unconventional betting markets. It’s more than just prices and markets.There is a frequent misconception in the sportsbook world that the battle for product differentiation is fought and won solely by having the most markets and the best offers. Operators often focus on delivering features that are driven by data and can, as a result, overlook the importance of the end-user journey. This lack of attention to the user experience (UX) leads to operators offering an almost equal customer interface to their competitors’ products. Prices, markets and offers are, of course, important, but if they are presented through an uninspiring, counterintuitive front-end that doesn’t satisfy the user’s goals, customers will look for an alternative solution. Where to start? Registration!From the initial registration process and deposit flow to find a bet, place a bet and bet review navigation, offering a seamless, engaging UX should be front and centre of product development goals. As customers become more and more educated as to what represents a good user experience (and perhaps more importantly, a poor user experience) operators must give greater attention to the front-end product. This will go a long way to ensuring customer retention and loyalty.As a first point of contact with the customer, registration should be conversational rather than a series of lengthy forms, allowing for documents and payment cards to be scanned by a device camera if that feature is available. These are the types of UX usage that digital natives in particular expect as a given – a customer segment that is key to growing your market share.Paying attention to the details in the front-end user journey can also help your digital strategy where your backend platform lags behind on a popular new market feature, such as when the bet builder function first appeared. Using creative features on the front-end can bridge the gap when updates to the backend platform take time. Tailor to your audience!As an industry, betting and gaming has not kept pace with other entertainment and e-commerce sectors in delivering user experiences tailored to a customer’s specific preferences and their past activity. Currently, the majority of sportsbook products offer the same experience to every customer whether they are, for example, a VIP, a new user or a racing-only punter – a shortcoming often fuelled by limiting factors in the back-end platform. Better tracking of customer behaviour will help deliver an automated, bespoke front-end, but operators can also enable bettors to configure their experience manually, allowing them to choose which sports and markets they favour to be displayed (and not displayed) immediately on opening the website or app. Differentiated Example: VIPWhen targeting the VIP player, a differentiation strategy can go even further. VIPs appreciate receiving a personalised experience that befits their status. They commit to a brand, spending both time and money on their entertainment, and look for a tailored experience in response. To best target this customer segment, operators would do well to match products to their expectations and align more closely with the experience they would receive in the retail environment. A dedicated VIP application that includes features such as a digital concierge service, exclusive live dealers and game content, plus the best odds, packaged in different branding and design, would make the customer feel welcomed and valued by the brand. Differentiated Example: Esports Interest in betting on esports has been increasing in popularity over the past few years and the current crisis-hit climate has accelerated the rising uptake. However, if operators want to realise the growing opportunity beyond cross-selling to existing sports bettors – one that has previously been overlooked – then they would do well to think bigger than promoting content through existing channels: only through a streamlined product will they be able to capture the full potential of the esports market. As a typically younger demographic and inexperienced bettors, esports fans are an entirely different audience to your traditional sports bettor. Building an esports product that is hidden as just another sport or category amongst the wider sportsbook offering, and is presented in the same manner, is unlikely to achieve optimal engagement. A dedicated application or website that focuses heavily on the digitised social experience stands a much better chance of attracting a younger crowd. Using different vocabulary and content that renders an esports offering less intimidating than a standard sportsbook will be much more appealing and engaging to potential esports customers. Integrating social media information is also important as this provides timely updates of game and team changes which are crucial to the esports market.Differentiated Example: Live CasinoTake Live Casino as another example where differentiation pays off. When Rank Group’s Grosvenor brand launched dedicated iOS and Android apps for the vertical it created a unique and immersive experience that was recognised at industry awards as the Best Mobile Casino Product in the market. The Grosvenor Live Casino product augments the customer experience around the gameplay, building in features such as dealer favoriting with associated rich push notifications, portrait/landscape tailored design, plus visual and themed table navigation. Generally, a casino site will intermix Live Casino content with other casino products and games in a standard tile layout, without much consideration to the nuances of the live roulette or blackjack customer, creating a less engaging experience.Pivot and emerge strongerStanding out in the digital entertainment space is an important challenge which offers great opportunity to operators willing to invest. In a time when the world is, through necessity, pivoting away from dependence on physical social interaction and retail venues, operators that take the opportunity to advance their digital products stand a greater chance of emerging out this crisis in a strong position.mkodo’s Stuart Godfree is speaking on today’s ‘Being mobile – How lottery can still reach its players’ panel at the SBC Digital Summit. To join the event, register HERE. Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020 Share StumbleUpon John O’Reilly – Erratic orders have placed UK casinos on life support August 4, 2020 Related Articles Rank Group extends support for Carers Trust July 28, 2020 Submit
The trading floor of the New York Stock Exchange reopens today, after two months of all-electronic trading because of the coronavirus.The floor will look a lot different than it has, with only a quarter of the usual number of traders allowed to return to work. The few traders on the floor will have to wear masks, follow strict social distancing rules, and avoid using public transportation. They’ll be screened and have their temperatures taken as they enter the building. The most photographed trader o Wall Street, Peter Tuchman tested positive for coronavirus.The New York Stock Exchange trader, who calls himself the “Einstein of Wall Street” on his Instagram page, revealed the diagnosis with the picture of a Corona Extra beer bottle and an emoticon of hands joined together. Stock futures are on the rise because of optimism over the possibility of a coronavirus vaccine. The Dow Jones Industrial Average futures were up over 300 points. There were also positive signs for the Nasdaq and S&P 500. Wall Street was silent on Monday because of Memorial Day